![]() That's the way the games business always has worked. We will most likely discount the game like we did last time around the movie launch, and maybe you'll even see some selected discounts around the holidays, either Thanksgiving or Christmas. While its predecessor saw a similar discount with the release of The Force Awakens, EA didn't broadcast that it was thinking about a sale prior to the game's release. Knowing that a potential sales price is only a few weeks away could influence potential buyers to ultimately hold off on purchasing the title, especially in an overly crowded holiday game market. ![]() If EA follows suit and lowers the price, this news could be fairly damaging to the title's first month sales.
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